We
Why I Made Avine
— Emma, Founder
I started Avine after a Saturday morning when I opened my fridge and realized my problem wasn't bad cooking. It was bad storage.
The avocado I bought on Monday was already black. Half a bag of spinach — slimy. The panela cheese, separated. The ground beef I defrosted for that night, gray at the edges. The fresh berries I ordered for smoothies, a visible layer of white mold. Just summing that up, that weekend I threw away about 380 pesos worth of food that I had carefully chosen at the supermarket the week before.
It wasn't the first time. It was the norm. Every week I threw something away. Every two weeks I did meal prep, and by Thursday, half of it was already spoiled. I worked well, earned well, cooked well — but my fridge was a slow leak of money that no one in my family had named.
I started looking. I saw vacuum sealers, and they all had a problem: they used disposable plastic rolls. Sealing a bag meant throwing away plastic. Buying more rolls meant a recurring expense that wasn't much less than the waste I was trying to avoid. It was trading one leak for another.
The other problem: they were huge. Box the size of a toaster. On the counter forever, because unplugging and putting it away every time was a hassle. Most ended up stashed in the back drawer after month two.
Avine was born from wanting to solve that properly. A sealer that fit in a normal drawer. Cordless, because cords are a hassle. And with bags that wash and reuse — not disposable rolls disguised as an ecological solution.
It took me more than two years to land the design we had in mind. The one-way valve of the bags went through five versions. The device's motor through three. The battery through two. I didn't want to launch another pretty gadget that would end up in a drawer; I wanted something that lived out, at hand, because that's the only way it gets used.
Today, Avine lives in the utensil drawer of thousands of kitchens in Mexico, the United States, Chile, and Colombia. People buy from us for one simple reason and re-buy bags for another: they stopped throwing away food and started looking at their fridge with affection again.
I answer DMs. I read emails. If something breaks, you talk to me — not a call center. It's a small brand made with the attention of a small brand, and we plan to keep it that way.
If you're reading this and still don't have one: the day your fridge makes sense, you'll remember this text.
Questions? hola@avinestyle.com
— Emma